18 Apr Turkey’s not just for special occasions, but every day of the year
Here at Grove Smith Turkeys we’re firm believers that turkey is a special meat that can be enjoyed at any time of the year. The challenge is that for many people, turkey is all about Christmas – something you enjoy once a year and then don’t think about for the other 365 days.
In many ways turkey’s huge popularity at Christmas is also its big downfall. One issue is that because it is a dish that people aren’t used to cooking, when they do it isn’t always 100% successful. If you’ve only ever eaten dry, over-cooked turkey on Christmas Day, there’s a good chance you won’t bother cooking it for the rest of the year, or you won’t pick out a takeaway turkey sandwich for your lunch.
All of which is a real shame – but a massive opportunity for the foodservice industry in particular.
In a foodservice industry that is so heavily dominated by one meat – chicken (around 90 per cent of fresh poultry sales) – it is hard to find new routes to consumers. But there few consumer trends at the moment that suggest that a fresh, authentic, tasty and healthy product like our English Rose Turkey is just the product they’re looking for.
Our beautiful English Rose Turkeys are homegrown in a caring and sustainable way, right here at our home on Hubbard’s Farm.
And, provenance, good animal husbandry and environmental responsibility are all big concerns for consumers at the moment.
A healthy, sustainable alternative
There is also the matter of choosing a healthier option. Of course, vegetarian and even vegan options are on the rise in the foodservice sector, but there is still plenty of room for a low fat, high protein healthy alternative to red meat like turkey.
Consumers concerned by the latest news that even a moderate intake of red meat raises cancer risks may well start to look for alternatives, and this could be turkey’s big moment. Finally. turkey offer a great deal of flexibility to the foodservice industry, as it can be used in everything from ham to burgers.
We’re passionate advocates for turkey here, as you’d expect. A homegrown, healthy and adaptable alternative to chicken and red meat sounds like a powerful proposition to us.
But we can all do even more to promote this fantastic meat and encourage people to enjoy it all year round. We’ll keep encouraging our foodservice partners to come up with innovative new turkey products that extend its appeal beyond Christmas.
And we’ll also keep sharing the very best cooking tips with our consumers to make sure that everyone knows how to make the most of this very special meat, 365 days a year.